Where Ford's Market Position is the Strongest?

FORD Market Share (%), 2017
Automotive | October 13, 2018
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Excel Sheet

Based on a comparison of 10 countries in 2017, Canada ranked the highest in Ford market share with 48.2% followed by USA and Argentina. On the other end of the scale was China with 4.87%, Germany with 8.05% and Mexico with 8.06%.

Average Ford market share reached 9.33% in 2017 in the World according to company data. This is 2.61 % less than in the previous year and -38.3 % less than 10 years ago.

Historically, average Ford market share reached an all time high of 19.0% in 1994 and an all time low of 9.30% in 2012. The average annual growth amounted to -2.37 % since 1990.

Data for more countries are available at FORD Market Share indicator page.

FORD Market Share Unit 2010 2011 2012 2013 2014 2015 2016 2017
Argentina % 15.6% 17.1% 17.2% 21.7% 19.5%
Australia % 6.29% 5.46% 9.44% 9.05% 7.68%
Brazil % 8.41% 8.20% 12.0% 11.5% 11.8%
Canada % 9.89% 8.92% 37.5% 37.9% 40.0%
China % 2.22% 2.70% ... ... 5.47%
Germany % 7.28% 6.69% 7.69% 7.80% 8.14%
Mexico % 14.5% 13.0% 13.0% 10.3% 10.4%
Turkey % 9.91% 8.45% ... ... 17.6%
USA % 34.7% 30.5% 34.4% 32.0% 35.6%
United Kingdom % 13.7% 13.8% 16.7% 17.2% 17.0%