Where Toyota's Market Position is the Strongest?

TOYOTA Market Share (%), 2012 or latest
Automotive | October 03, 2018
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Based on a comparison of 45 countries in 2012, Philippines ranked the highest in Toyota market share with 102% followed by Thailand and Vietnam. On the other end of the scale was South Korea with 0.859%, Poland with 1.72% and Austria with 2.20%.

Average Toyota market share reached 14.6% in 2012 in the World according to company data. This is 13.1 % more than in the previous year and % the same as 10 years ago.

Historically, average Toyota market share reached an all time high of 16.3% in 2007 and an all time low of 12.7% in 2011. The average annual growth amounted to 0.211 % since 1970.

Data for more countries are available at TOYOTA Market Share indicator page.

TOYOTA Market Share Unit 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Australia % ... ... ... ... ... ... ... ... ... ... ... ... 27.8% 29.3% 31.1% 28.4% 26.7%
Canada % ... ... ... ... ... ... ... ... ... ... ... ... 21.4% 23.9% 25.7% 28.1% 24.8%
Indonesia % ... ... ... ... ... ... ... ... ... ... ... ... ... 55.6% 48.4% 49.2% 53.1% 51.9%
Ireland % ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 18.4% 17.0% 16.3% 13.9%
Japan % ... ... ... 35.9% 35.8% 34.4% 34.4% 36.4%
Malaysia % ... ... ... ... ... ... ... ... ... ... ... ... 21.9% 18.6% 20.5% 16.9% 16.9%
Norway % ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 21.6% 19.2% 18.9% 17.0%
Pakistan % ... ... ... ... ... ... ... ... ... ... ... ... ... ... 21.6% 24.8% 24.9% 41.1% 36.5%
Philippines % ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 110% 104% 100% 95.4%
Singapore % ... ... ... ... ... ... ... ... ... ... ... ... ... 30.2% 24.9% 24.6% 24.0% 17.5%
South Africa % ... ... ... ... ... ... ... ... ... ... ... ... ... 30.1% 35.2% 38.4% 34.4% 29.1%
Thailand % ... ... ... ... ... ... ... ... ... ... ... ... 156% 164% 116% 100% 94.0%
USA % ... ... ... ... ... ... ... ... 23.2% 34.7% 32.8% 32.8% 31.3%
Venezuela % ... ... ... ... ... ... ... ... ... ... ... ... ... 20.9% 20.0% 22.4% 21.3% 27.0%
Vietnam % ... ... ... ... ... ... ... ... ... ... ... ... ... 63.4% 50.1% 48.0% 48.0% 53.9%