Where Toyota's Market Position is the Strongest?

TOYOTA Market Share (%), 2012 or latest
Automotive | October 03, 2018
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Based on a comparison of 45 countries in 2012, Philippines ranked the highest in Toyota market share with 102% followed by Thailand and Vietnam. On the other end of the scale was South Korea with 0.859%, Poland with 1.72% and Austria with 2.20%.

Average Toyota market share reached 14.6% in 2012 in the World according to company data. This is 13.1 % more than in the previous year and % the same as 10 years ago.

Historically, average Toyota market share reached an all time high of 16.3% in 2007 and an all time low of 12.7% in 2011. The average annual growth amounted to 0.211 % since 1970.

Data for more countries are available at TOYOTA Market Share indicator page.

TOYOTA Market Share Unit 2005 2006 2007 2008 2009 2010 2011 2012
Australia % 27.8% 29.3% 31.1% 28.4% 26.7%
Canada % 21.4% 23.9% 25.7% 28.1% 24.8%
Indonesia % 55.6% 48.4% 49.2% 53.1% 51.9%
Ireland % ... ... 18.4% 17.0% 16.3% 13.9%
Japan % 35.9% 35.8% 34.4% 34.4% 36.4%
Malaysia % 21.9% 18.6% 20.5% 16.9% 16.9%
Norway % ... ... 21.6% 19.2% 18.9% 17.0%
Pakistan % ... 21.6% 24.8% 24.9% 41.1% 36.5%
Philippines % ... ... 110% 104% 100% 95.4%
Singapore % 30.2% 24.9% 24.6% 24.0% 17.5%
South Africa % 30.1% 35.2% 38.4% 34.4% 29.1%
Thailand % 156% 164% 116% 100% 94.0%
USA % 23.2% 34.7% 32.8% 32.8% 31.3%
Venezuela % 20.9% 20.0% 22.4% 21.3% 27.0%
Vietnam % 63.4% 50.1% 48.0% 48.0% 53.9%