Proportion of Individuals who purchased online in the 12 months (As % of Total)

Based on a comparison of 33 countries in 2016, United Kingdom ranked the highest in Proportion of Individuals who purchased online in the 12 months (As % of Total) with 83.0% followed by Denmark and Luxembourg. On the other end of the scale was Romania with 12.0%, Macedonia with 15.0% and Bulgaria with 17.0%.

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Country Unit 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Austria %             42.0 44.0 48.0 54.0 53.0    
Belgium % ...           38.0 43.0 45.0 48.0 54.0    
Bulgaria %   ...         5.00 7.00 9.00 12.0 17.0    
Croatia % ... ... ...       14.0 17.0 23.0 26.0 28.0    
Cyprus %             18.0 21.0 21.0 25.0 27.0    
Czech Republic %             27.0 30.0 32.0 36.0 43.0    
Denmark %             68.0 70.0 73.0 77.0 78.0    
Estonia %             17.0 20.0 23.0 23.0 49.0    
Finland %             59.0 62.0 65.0 65.0 68.0    
France % ... ...         54.0 53.0 57.0 59.0 62.0    
Germany %             60.0 64.0 65.0 69.0 70.0    
Hungary %             18.0 22.0 25.0 29.0 33.0    
Iceland %             45.0 49.0 54.0 56.0 66.0 ... ...
Ireland %             36.0 43.0 46.0 46.0 50.0    
Italy % ...           15.0 15.0 17.0 20.0 22.0    
Latvia %             17.0 20.0 27.0 32.0 34.0    
Lithuania %             11.0 16.0 20.0 26.0 26.0    
Luxembourg %             60.0 65.0 68.0 70.0 74.0    
Macedonia % ... ...   ...     4.00 ... 5.00 6.00 11.0    
Malta % ...           38.0 45.0 44.0 46.0 47.0    
Montenegro % ... ... ... ... ... ... ... ... 6.00 ... ... ... ...
Netherlands %             67.0 69.0 65.0 69.0 71.0    
Norway %             71.0 73.0 76.0 73.0 77.0    
Poland %             29.0 30.0 30.0 32.0 34.0    
Portugal %             15.0 18.0 22.0 25.0 26.0    
Romania % ... ...         4.00 6.00 5.00 8.00 10.0    
Serbia % ... ... ...   ...   ... ... ... ... ...   ...
Slovakia %             33.0 37.0 45.0 44.0 48.0    
Slovenia %   ...         27.0 31.0 34.0 36.0 37.0    
Spain %             24.0 27.0 30.0 32.0 37.0    
Sweden %             66.0 71.0 74.0 73.0 75.0    
Switzerland % ... ... ... ... ... ... ... ... ... ... 67.0 ... ...
Turkey %     ...       5.00 ... 9.00 10.0 14.0    
United Kingdom %             67.0 71.0 73.0 77.0 79.0