By Helgi Analytics - June 29, 2021
ASOS made a net profit of GBP 143 mil with revenues of GBP 3,453 mil in 2020, up by 312% and up by 20.1%, respectiv...
By Helgi Analytics - June 29, 2021
ASOS stock traded at GBP 4,909 per share at the end 2020 translating into a market capitalization of USD 6,552 mil. Since the end...
By Helgi Analytics - June 29, 2021
ASOS's net debt stood at GBP 238 mil and accounted for 25.7% of equity at the end of 2020. The ratio is down 65.4 pp ...
| Profit Statement | 2018 | 2019 | 2020 | |
| Sales | GBP mil | 2,496 | 2,875 | 3,453 |
| Gross Profit | GBP mil | 1,272 | 1,389 | 1,617 |
| EBITDA | GBP mil | 151 | 138 | 313 |
| EBIT | GBP mil | 92.8 | 54.7 | 194 |
| Financing Cost | GBP mil | 0.450 | 4.10 | 8.85 |
| Pre-Tax Profit | GBP mil | 89.1 | 46.2 | 180 |
| Net Profit | GBP mil | 71.7 | 34.7 | 143 |
| Dividends | GBP mil | 0 | 0 | 0 |
| Balance Sheet | 2018 | 2019 | 2020 | |
| Total Assets | GBP mil | 1,141 | 1,729 | 2,181 |
| Non-Current Assets | GBP mil | 589 | 1,012 | 1,280 |
| Current Assets | GBP mil | 552 | 717 | 901 |
| Working Capital | GBP mil | 177 | 250 | ... |
| Shareholders' Equity | GBP mil | 473 | 533 | 924 |
| Liabilities | GBP mil | 668 | 1,196 | 1,257 |
| Total Debt | GBP mil | 0 | 495 | 330 |
| Net Debt | GBP mil | -22.1 | 486 | 238 |
| Ratios | 2018 | 2019 | 2020 | |
| ROE | % | 16.9 | 6.89 | 19.6 |
| ROCE | % | 9.83 | 3.42 | ... |
| Gross Margin | % | 51.0 | 48.3 | 46.8 |
| EBITDA Margin | % | 6.06 | 4.82 | 9.07 |
| EBIT Margin | % | 3.72 | 1.90 | 5.62 |
| Net Margin | % | 2.87 | 1.21 | 4.13 |
| Net Debt/EBITDA | -0.146 | 3.51 | 0.758 | |
| Net Debt/Equity | % | -4.67 | 91.2 | 25.7 |
| Cost of Financing | % | ... | 1.66 | 2.15 |
| Valuation | 2018 | 2019 | 2020 | |
| Market Capitalisation | USD mil | 6,626 | 2,429 | 6,552 |
| Enterprise Value (EV) | USD mil | 6,598 | 3,073 | 6,876 |
| Number Of Shares | mil | 84.1 | 83.7 | 90.1 |
| Share Price | GBP | 6,114 | 2,380 | 4,909 |
| EV/EBITDA | 33.3 | 17.2 | 16.4 | |
| EV/Sales | 2.02 | 0.828 | 1.49 | |
| Price/Earnings (P/E) | 62.4 | 81.0 | 39.1 | |
| Price/Book Value (P/BV) | 10.9 | 3.74 | 4.79 | |
| Dividend Yield | % | 0 | 0 | 0 |
Get all company financials in excel:
| overview | Unit | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| income statement | |||||||||||||||||||||
| Sales | GBP mil | 1,565 | 2,047 | 2,496 | 2,875 | 3,453 | |||||||||||||||
| Gross Profit | GBP mil | 779 | 1,023 | 1,272 | 1,389 | 1,617 | |||||||||||||||
| EBIT | GBP mil | 52.4 | 81.5 | 92.8 | 54.7 | 194 | |||||||||||||||
| Net Profit | GBP mil | 27.8 | 65.4 | 71.7 | 34.7 | 143 | |||||||||||||||
| ROE | % | ... | 11.9 | 21.0 | 16.9 | 6.89 | 19.6 | ||||||||||||||
| EBIT Margin | % | 3.35 | 3.98 | 3.72 | 1.90 | 5.62 | |||||||||||||||
| Net Margin | % | 1.77 | 3.20 | 2.87 | 1.21 | 4.13 | |||||||||||||||
| Employees | ... | 3,579 | 4,386 | 4,755 | 3,824 | ... | ... | ... | ... | ... | ... | ||||||||||
| balance sheet | |||||||||||||||||||||
| Total Assets | GBP mil | 670 | 851 | 1,141 | 1,729 | 2,181 | |||||||||||||||
| Non-Current Assets | GBP mil | 242 | 406 | 589 | 1,012 | 1,280 | |||||||||||||||
| Current Assets | GBP mil | 428 | 445 | 552 | 717 | 901 | ... | ... | ... | ... | ... | ||||||||||
| Shareholders' Equity | GBP mil | 248 | 374 | 473 | 533 | 924 | |||||||||||||||
| Liabilities | GBP mil | 423 | 477 | 668 | 1,196 | 1,257 | |||||||||||||||
| Non-Current Liabilities | GBP mil | ... | ... | ... | 3.80 | 1.20 | 16.8 | 329 | 343 | ||||||||||||
| Current Liabilities | GBP mil | 419 | 476 | 651 | 867 | 914 | ... | ... | ... | ... | ... | ||||||||||
| Net Debt/EBITDA | -1.77 | -0.300 | -0.146 | 3.51 | 0.758 | ||||||||||||||||
| Net Debt/Equity | % | -62.3 | -10.1 | -4.67 | 91.2 | 25.7 | |||||||||||||||
| Cost of Financing | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 1.66 | 2.15 | ... | ... | ... | ... | ... | ||
| cash flow | |||||||||||||||||||||
| Total Cash From Operations | GBP mil | 129 | 111 | 128 | 74.2 | 412 | ... | ... | ... | ... | ... | ||||||||||
| Total Cash From Investing | GBP mil | -94.5 | -178 | -226 | -196 | -245 | ... | ... | ... | ... | ... | ||||||||||
| Total Cash From Financing | GBP mil | 1.00 | 1.95 | 31.0 | 86.5 | 86.4 | ... | ... | ... | ... | ... | ||||||||||
| Net Change In Cash | GBP mil | 36.3 | -64.8 | -66.6 | -35.7 | 253 | ... | ... | ... | ... | ... | ||||||||||
| valuation | |||||||||||||||||||||
| Market Capitalisation | USD mil | 4,966 | 6,096 | 6,626 | 2,429 | 6,552 | |||||||||||||||
| Enterprise Value (EV) | USD mil | 4,777 | 6,045 | 6,598 | 3,073 | 6,876 | |||||||||||||||
| Number Of Shares | mil | 83.2 | 83.7 | 84.1 | 83.7 | 90.1 | |||||||||||||||
| Share Price | GBP | 4,530 | 5,667 | 6,114 | 2,380 | 4,909 | |||||||||||||||
| Price/Earnings (P/E) | 155 | 74.0 | 62.4 | 81.0 | 39.1 | ||||||||||||||||
| Price/Cash Earnings (P/CE) | 97.8 | 59.2 | 56.7 | 29.4 | 21.9 | ||||||||||||||||
| EV/EBITDA | 40.7 | 37.4 | 33.3 | 17.2 | 16.4 | ||||||||||||||||
| Price/Book Value (P/BV) | 15.2 | 12.7 | 10.9 | 3.74 | 4.79 | ||||||||||||||||
| Dividend Yield | % | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... |
| income statement | Unit | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| income statement | |||||||||||||||||||||
| Sales | GBP mil | 1,565 | 2,047 | 2,496 | 2,875 | 3,453 | |||||||||||||||
| Cost of Goods & Services | GBP mil | 785 | 1,024 | 1,223 | 1,485 | 1,836 | |||||||||||||||
| Gross Profit | GBP mil | 779 | 1,023 | 1,272 | 1,389 | 1,617 | |||||||||||||||
| Selling, General & Admin | GBP mil | ... | ... | ... | 580 | 898 | 1,125 | 1,255 | 1,310 | ... | ... | ... | ... | ... | |||||||
| Research & Development | GBP mil | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Other Operating Expense | GBP mil | ... | ... | ... | 113 | -0.600 | -3.50 | -4.50 | -5.50 | ... | ... | ... | ... | ... | |||||||
| Staff Cost | GBP mil | 113 | 165 | 191 | 222 | ... | ... | ... | ... | ... | ... | ||||||||||
| Other Operating Cost (Income) | GBP mil | ... | ... | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||
| EBITDA | GBP mil | 87.4 | 126 | 151 | 138 | 313 | |||||||||||||||
| Depreciation | GBP mil | 10.8 | 14.8 | 19.1 | 33.1 | 59.2 | |||||||||||||||
| EBIT | GBP mil | 52.4 | 81.5 | 92.8 | 54.7 | 194 | |||||||||||||||
| Net Financing Cost | GBP mil | -0.700 | -0.400 | 0.250 | 4.00 | 8.40 | ... | ... | ... | ... | ... | ||||||||||
| Financing Cost | GBP mil | 0 | 0 | 0.450 | 4.10 | 8.85 | ... | ... | ... | ... | ... | ||||||||||
| Financing Income | GBP mil | 0.700 | 0.400 | 0.200 | 0.100 | 0.450 | ... | ... | ... | ... | ... | ||||||||||
| FX (Gain) Loss | GBP mil | 4.58 | 1.33 | 3.75 | 4.75 | ... | ... | ... | ... | ... | ... | ||||||||||
| (Income) / Loss from Affiliates | GBP mil | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ||||||||
| Extraordinary Cost | GBP mil | 12.2 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Pre-Tax Profit | GBP mil | 47.2 | 81.3 | 89.1 | 46.2 | 180 | |||||||||||||||
| Tax | GBP mil | 7.30 | 15.9 | 17.4 | 11.5 | 37.6 | |||||||||||||||
| Minorities | GBP mil | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Net Profit | GBP mil | 27.8 | 65.4 | 71.7 | 34.7 | 143 | |||||||||||||||
| Net Profit Avail. to Common | GBP mil | 27.8 | 65.4 | 71.7 | 34.7 | 143 | |||||||||||||||
| Dividends | GBP mil | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| growth rates | |||||||||||||||||||||
| Total Revenue Growth | % | ... | 29.6 | 30.8 | 21.9 | 15.2 | 20.1 | ||||||||||||||
| Operating Cost Growth | % | ... | 31.6 | 29.5 | 25.3 | 13.2 | 6.63 | ... | ... | ... | ... | ... | |||||||||
| Staff Cost Growth | % | ... | 22.2 | 45.4 | 15.8 | 16.1 | ... | ... | ... | ... | ... | ... | |||||||||
| EBITDA Growth | % | ... | 13.6 | 43.6 | 20.4 | -8.40 | 126 | ||||||||||||||
| EBIT Growth | % | ... | 1.48 | 55.5 | 13.9 | -41.1 | 255 | ||||||||||||||
| Pre-Tax Profit Growth | % | ... | -6.46 | 72.2 | 9.53 | -48.2 | 291 | ||||||||||||||
| Net Profit Growth | % | ... | -25.4 | 136 | 9.56 | -51.6 | 312 | ||||||||||||||
| ratios | |||||||||||||||||||||
| ROE | % | ... | 11.9 | 21.0 | 16.9 | 6.89 | 19.6 | ||||||||||||||
| ROA | % | ... | 4.66 | 8.60 | 7.19 | 2.42 | 7.30 | ||||||||||||||
| ROCE | % | ... | 7.59 | 11.7 | 9.83 | 3.42 | ... | ... | ... | ... | ... | ... | |||||||||
| Gross Margin | % | 49.8 | 50.0 | 51.0 | 48.3 | 46.8 | |||||||||||||||
| EBITDA Margin | % | 5.59 | 6.13 | 6.06 | 4.82 | 9.07 | |||||||||||||||
| EBIT Margin | % | 3.35 | 3.98 | 3.72 | 1.90 | 5.62 | |||||||||||||||
| Net Margin | % | 1.77 | 3.20 | 2.87 | 1.21 | 4.13 | |||||||||||||||
| Payout Ratio | % | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Cost of Financing | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 1.66 | 2.15 | ... | ... | ... | ... | ... | ||
| Net Debt/EBITDA | -1.77 | -0.300 | -0.146 | 3.51 | 0.758 |
| balance sheet | Unit | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| balance sheet | |||||||||||||||||||||
| Cash & Cash Equivalents | GBP mil | ... | ... | 154 | 37.7 | 22.1 | 8.90 | 92.0 | |||||||||||||
| Receivables | GBP mil | 7.20 | 14.1 | 19.0 | 21.1 | ... | ... | ... | ... | ... | ... | ||||||||||
| Inventories | GBP mil | 249 | 370 | 443 | 582 | 695 | ... | ... | ... | ... | ... | ||||||||||
| Other ST Assets | GBP mil | 39.8 | 52.2 | 108 | 137 | 115 | ... | ... | ... | ... | ... | ||||||||||
| Current Assets | GBP mil | 428 | 445 | 552 | 717 | 901 | ... | ... | ... | ... | ... | ||||||||||
| Property, Plant & Equipment | GBP mil | 90.5 | 192 | 279 | 640 | 629 | ... | ... | ... | ... | ... | ||||||||||
| LT Investments & Receivables | GBP mil | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Intangible Assets | GBP mil | 144 | 206 | 292 | 341 | 637 | ... | ... | ... | ... | ... | ||||||||||
| Goodwill | GBP mil | 1.10 | 1.10 | 1.10 | 1.10 | 23.4 | ... | ... | ... | ... | ... | ||||||||||
| Non-Current Assets | GBP mil | 242 | 406 | 589 | 1,012 | 1,280 | |||||||||||||||
| Total Assets | GBP mil | 670 | 851 | 1,141 | 1,729 | 2,181 | |||||||||||||||
| Trade Payables | GBP mil | 75.5 | 98.0 | 285 | 353 | ... | ... | ... | ... | ... | ... | ||||||||||
| Short-Term Debt | GBP mil | 0 | 0 | 0 | 196 | 20.0 | ... | ... | ... | ... | ... | ||||||||||
| Other ST Liabilities | GBP mil | 44.8 | 16.3 | 68.1 | 11.0 | 24.1 | ... | ... | ... | ... | ... | ||||||||||
| Current Liabilities | GBP mil | 419 | 476 | 651 | 867 | 914 | ... | ... | ... | ... | ... | ||||||||||
| Long-Term Debt | GBP mil | 0 | 0 | 0 | 299 | 310 | ... | ... | ... | ... | ... | ||||||||||
| Other LT Liabilities | GBP mil | 3.80 | 1.20 | 16.8 | 29.1 | 33.3 | ... | ... | ... | ... | ... | ||||||||||
| Non-Current Liabilities | GBP mil | ... | ... | ... | 3.80 | 1.20 | 16.8 | 329 | 343 | ||||||||||||
| Liabilities | GBP mil | 423 | 477 | 668 | 1,196 | 1,257 | |||||||||||||||
| Preferred Equity and Hybrid Capital | GBP mil | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Share Capital | GBP mil | 9.80 | 9.80 | 9.80 | 9.80 | 249 | ... | ... | ... | ... | ... | ||||||||||
| Treasury Stock | GBP mil | 1.70 | ... | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Equity Before Minority Interest | GBP mil | 248 | 374 | 473 | 533 | 924 | |||||||||||||||
| Minority Interest | GBP mil | 0 | 0 | 0 | 0 | 0 | |||||||||||||||
| Equity | GBP mil | 248 | 374 | 473 | 533 | 924 | |||||||||||||||
| growth rates | |||||||||||||||||||||
| Total Asset Growth | % | ... | 28.9 | 27.0 | 34.0 | 51.6 | 26.2 | ||||||||||||||
| Shareholders' Equity Growth | % | ... | 13.0 | 50.9 | 26.5 | 12.8 | 73.2 | ||||||||||||||
| Net Debt Growth | % | ... | 13.5 | -75.6 | -41.4 | -2,300 | -51.1 | ||||||||||||||
| Total Debt Growth | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | -33.4 | ||||||
| ratios | |||||||||||||||||||||
| Total Debt | GBP mil | 0 | 0 | 0 | 495 | 330 | |||||||||||||||
| Net Debt | GBP mil | -154 | -37.7 | -22.1 | 486 | 238 | |||||||||||||||
| Working Capital | GBP mil | 181 | 286 | 177 | 250 | ... | ... | ... | ... | ... | ... | ||||||||||
| Capital Employed | GBP mil | 423 | 692 | 766 | 1,262 | ... | ... | ... | ... | ... | ... | ||||||||||
| Net Debt/Equity | % | -62.3 | -10.1 | -4.67 | 91.2 | 25.7 | |||||||||||||||
| Current Ratio | 1.02 | 0.936 | 0.848 | 0.827 | 0.986 | ... | ... | ... | ... | ... | |||||||||||
| Quick Ratio | ... | ... | 0.386 | 0.109 | 0.063 | 0.035 | ... | ... | ... | ... | ... | ... |
| cash flow | Unit | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| cash flow | |||||||||||||||||||||
| Net Profit | GBP mil | 27.8 | 65.4 | 71.7 | 34.7 | 143 | |||||||||||||||
| Depreciation | GBP mil | 10.8 | 14.8 | 19.1 | 33.1 | 59.2 | |||||||||||||||
| Non-Cash Items | GBP mil | 3.30 | 15.2 | 15.4 | 17.0 | 35.1 | ... | ... | ... | ... | ... | ||||||||||
| Change in Working Capital | GBP mil | 58.2 | -13.3 | -17.2 | -61.3 | 115 | ... | ... | ... | ... | ... | ||||||||||
| Total Cash From Operations | GBP mil | 129 | 111 | 128 | 74.2 | 412 | ... | ... | ... | ... | ... | ||||||||||
| Capital Expenditures | GBP mil | ... | ... | ... | -94.5 | -178 | -226 | -196 | -112 | ... | ... | ... | ... | ... | |||||||
| Net Change in LT Investment | GBP mil | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Net Cash From Acquisitions | GBP mil | ... | ... | ... | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | |||||||
| Other Investing Activities | GBP mil | 0 | 0.100 | -0.100 | 0.100 | -133 | ... | ... | ... | ... | ... | ||||||||||
| Total Cash From Investing | GBP mil | -94.5 | -178 | -226 | -196 | -245 | ... | ... | ... | ... | ... | ||||||||||
| Dividends Paid | GBP mil | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Issuance Of Shares | GBP mil | 1.00 | 1.95 | 1.25 | 0 | 239 | ... | ... | ... | ... | ... | ||||||||||
| Issuance Of Debt | GBP mil | 0 | 0 | 30.0 | 88.8 | -146 | ... | ... | ... | ... | ... | ||||||||||
| Other Financing Activities | GBP mil | 0 | 0 | -0.300 | -2.30 | -7.30 | ... | ... | ... | ... | ... | ||||||||||
| Total Cash From Financing | GBP mil | 1.00 | 1.95 | 31.0 | 86.5 | 86.4 | ... | ... | ... | ... | ... | ||||||||||
| Effect of FX Rates | GBP mil | ... | ... | ... | 1.15 | -0.150 | -0.200 | -0.200 | 0.250 | ... | ... | ... | ... | ... | |||||||
| Net Change In Cash | GBP mil | 36.3 | -64.8 | -66.6 | -35.7 | 253 | ... | ... | ... | ... | ... | ||||||||||
| ratios | |||||||||||||||||||||
| Days Sales Outstanding | days | 1.68 | 2.51 | 2.78 | 2.68 | ... | ... | ... | ... | ... | ... | ||||||||||
| Days Sales Of Inventory | days | 116 | 132 | 132 | 143 | 138 | ... | ... | ... | ... | ... | ||||||||||
| Days Payable Outstanding | days | 35.1 | 34.9 | 85.2 | 86.8 | ... | ... | ... | ... | ... | ... | ||||||||||
| Cash Conversion Cycle | days | 82.3 | 99.5 | 49.9 | 58.8 | ... | ... | ... | ... | ... | ... | ||||||||||
| Cash Earnings | GBP mil | 38.6 | 80.2 | 90.7 | 67.7 | 202 | |||||||||||||||
| Free Cash Flow | GBP mil | 34.1 | -66.6 | -97.4 | -122 | 166 | ... | ... | ... | ... | ... | ||||||||||
| Capital Expenditures (As % of Sales) | % | 6.04 | 8.70 | 9.04 | 6.83 | 3.25 | ... | ... | ... | ... | ... |
| other ratios | Unit | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| Employees | ... | 3,579 | 4,386 | 4,755 | 3,824 | ... | ... | ... | ... | ... | ... | ||||||||||
| Cost Per Employee | USD per month | ... | 3,548 | 4,034 | 4,381 | 6,235 | ... | ... | ... | ... | ... | ... | |||||||||
| Cost Per Employee (Local Currency) | GBP per month | ... | 2,639 | 3,132 | 3,346 | 4,831 | ... | ... | ... | ... | ... | ... | |||||||||
| Women (As % of Workforce) | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 64.0 | ... | ... | ... | ... | ... | ... | ... | ... |
| Operating Cost (As % of Sales) | % | 46.5 | 46.0 | 47.3 | 46.4 | 41.2 | ... | ... | ... | ... | ... | ||||||||||
| Research & Development (As % of Sales) | % | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Staff Cost (As % of Sales) | % | 7.24 | 8.05 | 7.65 | 7.71 | ... | ... | ... | ... | ... | ... | ||||||||||
| Effective Tax Rate | % | 15.5 | 19.6 | 19.5 | 24.9 | 20.9 | |||||||||||||||
| Total Revenue Growth (5-year average) | % | ... | ... | ... | ... | ... | 31.1 | 27.9 | 24.6 | 23.3 | 23.4 | ||||||||||
| Total Revenue Growth (10-year average) | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 51.7 | 44.6 | 38.2 | 31.9 | 30.3 | |||||
| Customers | mil | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 21.3 | 23.4 | ... | ... | ... | ... | ... |
| valuation | Unit | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| Market Capitalisation | USD mil | 4,966 | 6,096 | 6,626 | 2,429 | 6,552 | |||||||||||||||
| Enterprise Value (EV) | USD mil | 4,777 | 6,045 | 6,598 | 3,073 | 6,876 | |||||||||||||||
| Number Of Shares | mil | 83.2 | 83.7 | 84.1 | 83.7 | 90.1 | |||||||||||||||
| Share Price | GBP | 4,530 | 5,667 | 6,114 | 2,380 | 4,909 | |||||||||||||||
| EV/EBITDA | 40.7 | 37.4 | 33.3 | 17.2 | 16.4 | ||||||||||||||||
| Price/Earnings (P/E) | 155 | 74.0 | 62.4 | 81.0 | 39.1 | ||||||||||||||||
| Price/Cash Earnings (P/CE) | 97.8 | 59.2 | 56.7 | 29.4 | 21.9 | ||||||||||||||||
| P/FCF | 111 | -71.2 | -52.8 | -16.3 | 26.6 | ... | ... | ... | ... | ... | |||||||||||
| Price/Book Value (P/BV) | 15.2 | 12.7 | 10.9 | 3.74 | 4.79 | ||||||||||||||||
| Dividend Yield | % | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| Free Cash Flow Yield | % | 0.923 | -1.41 | -1.92 | -6.48 | 3.40 | ... | ... | ... | ... | ... | ||||||||||
| Earnings Per Share (EPS) | GBP | 0.293 | 0.766 | 0.980 | 0.294 | 1.26 | |||||||||||||||
| Cash Earnings Per Share | GBP | 0.463 | 0.957 | 1.08 | 0.809 | 2.24 | |||||||||||||||
| Free Cash Flow Per Share | GBP | 0.410 | -0.796 | -1.16 | -1.46 | 1.85 | ... | ... | ... | ... | ... | ||||||||||
| Book Value Per Share | GBP | 2.98 | 4.47 | 5.63 | 6.37 | 10.3 | |||||||||||||||
| Dividend Per Share | GBP | 0 | 0 | 0 | 0 | 0 | ... | ... | ... | ... | ... | ||||||||||
| EV/Sales | 2.27 | 2.29 | 2.02 | 0.828 | 1.49 | ||||||||||||||||
| EV/EBIT | 67.8 | 57.6 | 54.3 | 43.6 | 26.5 | ||||||||||||||||
| EV/Free Cash Flow | 104 | -70.5 | -51.8 | -19.5 | 30.9 | ... | ... | ... | ... | ... | |||||||||||
| EV/Capital Employed | 9.18 | 6.47 | 6.76 | 1.84 | ... | ... | ... | ... | ... | ... | |||||||||||
| Earnings Per Share Growth | % | ... | -34.0 | 161 | 27.9 | -70.0 | 327 | ||||||||||||||
| Cash Earnings Per Share Growth | % | ... | -16.7 | 107 | 12.7 | -25.0 | 177 | ||||||||||||||
| Book Value Per Share Growth | % | ... | 12.8 | 50.0 | 25.9 | 13.2 | 60.9 | ||||||||||||||
| Market Value per Customer | USD | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 114 | 280 | ... | ... | ... | ... | ... |
| Sales per Customer | USD | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 174 | 198 | ... | ... | ... | ... | ... |
| EBITDA per Customer | USD | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 8.39 | 17.9 | ... | ... | ... | ... | ... |
| Net Profit per Customer | USD | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 2.10 | 8.16 | ... | ... | ... | ... | ... |
| clients & arpu | Unit | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| Customers | mil | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 21.3 | 23.4 | ... | ... | ... | ... | ... |
| Basket Size (USD) | USD | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 91.7 | 81.4 | 63.5 | ... | ... | ... | ... | ... |
| Order Frequency | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 2.60 | 2.40 | 2.20 | ... | ... | ... | ... | ... | |
| Repeat Order Rate | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 84.0 | 87.0 | 81.0 | 79.0 | 76.0 | ... | ... | ... | ... | ... |
| Site Visits | mil | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 146 | 216 | 244 | ... | ... | ... | ... | ... |
| Marketing Expenses | GBP mil | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 22.2 | 33.7 | 41.3 | 53.2 | 60.6 | ... | ... | ... | ... | ... |
| Marketing Expenses (As % of Sales) | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 1.42 | 1.65 | 1.65 | 1.85 | 1.75 | ... | ... | ... | ... | ... |
Get all company financials in excel:
By Helgi Analytics - June 29, 2021
ASOS made a net profit of GBP 143 mil in 2020, up 312% compared to the previous year. Historically, between 2006 and 2020, the company's net profit reached a high of GBP 143 mil in 2020 and a low of GBP 1.71 mil in 2006. The result implies a return on equ...
By Helgi Analytics - June 29, 2021
ASOS stock traded at GBP 4,909 per share at the end 2020 implying a market capitalization of USD 6,552 mil. Since the end of 2015, stock has appreciated by 64.0% implying an annual average growth of 10.4% In absolute terms, the value of the company rose ...
By Helgi Analytics - June 29, 2021
ASOS stock traded at GBP 4,909 per share at the end 2020 translating into a market capitalization of USD 6,552 mil. Since the end of 2015, the stock has appreciated by 64% representing an annual average growth of 10.4%. At the end of 2020, the firm trade...
By Helgi Analytics - June 29, 2021
ASOS invested a total of GBP 112 mil in 2020, down 42.9% compared to the previous year. Historically, between 2009 - 2020, the company's investments stood at a high of GBP 226 mil in 2018 and a low of GBP 8.26 mil in 2009. As a percen...
By Helgi Analytics - June 29, 2021
ASOS made a net profit of GBP 143 mil with revenues of GBP 3,453 mil in 2020, up by 312% and up by 20.1%, respectively, compared to the previous year. This translates into a net margin of 4.13%. Historically, between 2006 and 2020, the firm’s net ...
By Helgi Analytics - June 29, 2021
ASOS employed 3,824 employees in 2019, down 19.6% compared to the previous year. Historically, between 2006 and 2019, the firm's workforce hit a high of 4,755 employees in 2018 and a low of 131 employees in 2006. Average personnel cost stood at USD 6...
ASOS has been growing its sales by 11.7% a year on average in the last 5 years. EBITDA has grown on average by 13.2% a year during that time to total of GBP 581 mil in 2025, or 9.69% of sales. That’s compared to 8.95% average margin seen in last five years.
The company netted GBP 283 mil in 2025 implying ROE of 15.7% and ROCE of . Again, the average figures were 14.8% and %, respectively when looking at the previous 5 years.
ASOS’s net debt amounted to GBP -1,127 mil at the end of 2025, or -58.0% of equity. When compared to EBITDA, net debt was -1.94x, down when compared to average of -1.51x seen in the last 5 years.
ASOS stock traded at GBP 5,360 per share at the end of 2025 resulting in a market capitalization of USD 6,315 mil. Over the previous five years, stock price grew by 9.19% or 1.77% a year on average. The closing price put stock at a 12-month trailing EV/EBITDA of 6.37x and price to earnings (PE) of 17.1x as of 2025.
Helgi Library 
