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ASOS's net profit rose 312% yoy to GBP 143 mil in 2020

By Helgi Library - June 29, 2021

ASOS made a net profit of GBP 143 mil with revenues of GBP 3,453 mil in 2020, up by 312% and up by 20.1%, respectiv...

ASOS's price/earnings (P/E) fell 51.7% yoy to 39.1 in 2020

By Helgi Library - June 29, 2021

ASOS stock traded at GBP 4,909 per share at the end 2020 translating into a market capitalization of USD 6,552 mil. Since the end...

ASOS's Net Debt/EBITDA fell 78.4% yoy to 0.758 in 2020

By Helgi Library - June 29, 2021

ASOS's net debt stood at GBP 238 mil and accounted for 25.7% of equity at the end of 2020. The ratio is down 65.4 pp ...

Profit Statement 2023 2024 2025
Sales GBP mil 5,002 5,491 5,999
Gross Profit GBP mil 2,258 2,468 2,684
EBITDA GBP mil 442 476 581
EBIT GBP mil 269 322 367
Financing Cost GBP mil ... ... ...
Pre-Tax Profit GBP mil 233 287 341
Net Profit GBP mil 198 232 283
Dividends GBP mil ... ... ...
Balance Sheet 2023 2024 2025
Total Assets GBP mil 3,318 3,815 4,388
Non-Current Assets GBP mil 1,947 2,239 2,575
Current Assets GBP mil ... ... ...
Working Capital GBP mil ... ... ...
Shareholders' Equity GBP mil 1,428 1,659 1,942
Liabilities GBP mil 1,890 2,156 2,444
Total Debt GBP mil -174 -406 -689
Net Debt GBP mil -747 -1,081 -1,127
Ratios 2023 2024 2025
ROE % 14.9 15.0 15.7
ROCE % ... ... ...
Gross Margin % 45.1 44.9 44.7
EBITDA Margin % 8.85 8.67 9.69
EBIT Margin % 5.37 5.87 6.12
Net Margin % 3.96 4.22 4.72
Net Debt/EBITDA -1.69 -2.27 -1.94
Net Debt/Equity % -52.4 -65.1 -58.0
Cost of Financing % ... ... ...
Valuation 2023 2024 2025
Market Capitalisation USD mil 6,315 6,315 6,315
Enterprise Value (EV) USD mil 5,338 4,902 4,842
Number Of Shares mil 90.1 90.1 90.1
Share Price GBP 5,360 5,360 5,360
EV/EBITDA 9.23 7.87 6.37
EV/Sales 0.817 0.683 0.618
Price/Earnings (P/E) 24.4 20.8 17.1
Price/Book Value (P/BV) 3.38 2.91 2.49
Dividend Yield % ... ... ...

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overview Unit 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
income statement                                        
Sales GBP mil                       2,047 2,496 2,875 3,453 4,105        
Gross Profit GBP mil                       1,023 1,272 1,389 1,617 1,870        
EBIT GBP mil                       81.5 92.8 54.7 194 290        
Net Profit GBP mil                       65.4 71.7 34.7 143 140        
                                           
ROE % ...                     21.0 16.9 6.89 19.6 14.1        
EBIT Margin %                       3.98 3.72 1.90 5.62 7.07        
Net Margin %                       3.20 2.87 1.21 4.13 3.41        
Employees       ...               4,386 4,755 3,824 ... ... ... ... ... ...
balance sheet                                        
Total Assets GBP mil                       851 1,141 1,729 2,181 2,509        
Non-Current Assets GBP mil                       406 589 1,012 1,280 1,472        
Current Assets GBP mil                       445 552 717 901 ... ... ... ... ...
                                           
Shareholders' Equity GBP mil                       374 473 533 924 1,064        
Liabilities GBP mil                       477 668 1,196 1,257 1,444        
Non-Current Liabilities GBP mil ... ... ...                 1.20 16.8 329 343 0        
Current Liabilities GBP mil                       476 651 867 914 ... ... ... ... ...
                                           
Net Debt/EBITDA                       -0.300 -0.146 3.51 0.758 -0.604        
Net Debt/Equity %                       -10.1 -4.67 91.2 25.7 -20.7        
Cost of Financing % ... ... ... ... ...     ... ... ... ... ... ... 1.66 2.15 ... ... ... ... ...
cash flow                                        
Total Cash From Operations GBP mil                       111 128 74.2 412 ... ... ... ... ...
Total Cash From Investing GBP mil                       -178 -226 -196 -245 ... ... ... ... ...
Total Cash From Financing GBP mil                       1.95 31.0 86.5 86.4 ... ... ... ... ...
Net Change In Cash GBP mil                       -64.8 -66.6 -35.7 253 ... ... ... ... ...
valuation                                        
Market Capitalisation USD mil                       6,096 6,626 2,429 6,552 6,315        
Enterprise Value (EV) USD mil                       6,045 6,598 3,073 6,876 6,026        
Number Of Shares mil                       83.7 84.1 83.7 90.1 90.1        
Share Price GBP                       5,667 6,114 2,380 4,909 5,360        
Price/Earnings (P/E)                       74.0 62.4 81.0 39.1 34.5        
Price/Cash Earnings (P/CE)                       59.2 56.7 29.4 21.9 22.5        
EV/EBITDA                       37.4 33.3 17.2 16.4 12.3        
Price/Book Value (P/BV)                       12.7 10.9 3.74 4.79 4.54        
Dividend Yield %                       0 0 0 0 ... ... ... ... ...
income statement Unit 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
income statement                                        
Sales GBP mil                       2,047 2,496 2,875 3,453 4,105        
Cost of Goods & Services GBP mil                       1,024 1,223 1,485 1,836 2,236        
Gross Profit GBP mil                       1,023 1,272 1,389 1,617 1,870        
Selling, General & Admin GBP mil ... ... ...                 898 1,125 1,255 1,310 ... ... ... ... ...
Research & Development GBP mil                       0 0 0 0 ... ... ... ... ...
Other Operating Expense GBP mil ... ... ...                 -0.600 -3.50 -4.50 -5.50 ... ... ... ... ...
Staff Cost GBP mil                       165 191 222 ... ... ... ... ... ...
Other Operating Cost (Income) GBP mil   ... ...                 0 0 0 0 ... ... ... ... ...
EBITDA GBP mil                       126 151 138 313 365        
Depreciation GBP mil                       14.8 19.1 33.1 59.2 75.0        
EBIT GBP mil                       81.5 92.8 54.7 194 290        
Net Financing Cost GBP mil                       -0.400 0.250 4.00 8.40 ... ... ... ... ...
Financing Cost GBP mil                       0 0.450 4.10 8.85 ... ... ... ... ...
Financing Income GBP mil                       0.400 0.200 0.100 0.450 ... ... ... ... ...
FX (Gain) Loss GBP mil                       1.33 3.75 4.75 ... ... ... ... ... ...
(Income) / Loss from Affiliates GBP mil ... ...                 ... ... ... ... ... ... ... ... ... ...
Extraordinary Cost GBP mil                       0 0 0 0 ... ... ... ... ...
Pre-Tax Profit GBP mil                       81.3 89.1 46.2 180 165        
Tax GBP mil                       15.9 17.4 11.5 37.6 24.7        
Minorities GBP mil                       0 0 0 0 ... ... ... ... ...
Net Profit GBP mil                       65.4 71.7 34.7 143 140        
Net Profit Avail. to Common GBP mil                       65.4 71.7 34.7 143 140        
Dividends GBP mil                       0 0 0 0 ... ... ... ... ...
growth rates                                        
Total Revenue Growth % ...                     30.8 21.9 15.2 20.1 18.9        
Operating Cost Growth % ...                     29.5 25.3 13.2 6.63 ... ... ... ... ...
Staff Cost Growth % ...                     45.4 15.8 16.1 ... ... ... ... ... ...
EBITDA Growth % ...                     43.6 20.4 -8.40 126 16.6        
EBIT Growth % ...                     55.5 13.9 -41.1 255 49.6        
Pre-Tax Profit Growth % ...                     72.2 9.53 -48.2 291 -8.61        
Net Profit Growth % ...                     136 9.56 -51.6 312 -1.85        
ratios                                        
ROE % ...                     21.0 16.9 6.89 19.6 14.1        
ROA % ...                     8.60 7.19 2.42 7.30 5.97        
ROCE % ...                     11.7 9.83 3.42 ... ... ... ... ... ...
Gross Margin %                       50.0 51.0 48.3 46.8 45.5        
EBITDA Margin %                       6.13 6.06 4.82 9.07 8.90        
EBIT Margin %                       3.98 3.72 1.90 5.62 7.07        
Net Margin %                       3.20 2.87 1.21 4.13 3.41        
Payout Ratio %                       0 0 0 0 ... ... ... ... ...
Cost of Financing % ... ... ... ... ...     ... ... ... ... ... ... 1.66 2.15 ... ... ... ... ...
Net Debt/EBITDA                       -0.300 -0.146 3.51 0.758 -0.604        
balance sheet Unit 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
balance sheet                                        
Cash & Cash Equivalents GBP mil ... ...                   37.7 22.1 8.90 92.0 92.0        
Receivables GBP mil                       14.1 19.0 21.1 ... ... ... ... ... ...
Inventories GBP mil                       370 443 582 695 ... ... ... ... ...
Other ST Assets GBP mil                       52.2 108 137 115 ... ... ... ... ...
Current Assets GBP mil                       445 552 717 901 ... ... ... ... ...
Property, Plant & Equipment GBP mil                       192 279 640 629 ... ... ... ... ...
LT Investments & Receivables GBP mil                       0 0 0 0 ... ... ... ... ...
Intangible Assets GBP mil                       206 292 341 637 ... ... ... ... ...
Goodwill GBP mil                       1.10 1.10 1.10 23.4 ... ... ... ... ...
Non-Current Assets GBP mil                       406 589 1,012 1,280 1,472        
Total Assets GBP mil                       851 1,141 1,729 2,181 2,509        
                                           
Trade Payables GBP mil                       98.0 285 353 ... ... ... ... ... ...
Short-Term Debt GBP mil                       0 0 196 20.0 ... ... ... ... ...
Other ST Liabilities GBP mil                       16.3 68.1 11.0 24.1 ... ... ... ... ...
Current Liabilities GBP mil                       476 651 867 914 ... ... ... ... ...
Long-Term Debt GBP mil                       0 0 299 310 ... ... ... ... ...
Other LT Liabilities GBP mil                       1.20 16.8 29.1 33.3 ... ... ... ... ...
Non-Current Liabilities GBP mil ... ... ...                 1.20 16.8 329 343 0        
Liabilities GBP mil                       477 668 1,196 1,257 1,444        
Preferred Equity and Hybrid Capital GBP mil                       0 0 0 0 ... ... ... ... ...
Share Capital GBP mil                       9.80 9.80 9.80 249 ... ... ... ... ...
Treasury Stock GBP mil                       ... 0 0 0 ... ... ... ... ...
Equity Before Minority Interest GBP mil                       374 473 533 924 1,064        
Minority Interest GBP mil                       0 0 0 0 0        
Equity GBP mil                       374 473 533 924 1,064        
growth rates                                        
Total Asset Growth % ...                     27.0 34.0 51.6 26.2 15.0        
Shareholders' Equity Growth % ...                     50.9 26.5 12.8 73.2 15.2        
Net Debt Growth % ...                     -75.6 -41.4 -2,300 -51.1 -193        
Total Debt Growth % ... ... ... ... ... ...   ... ... ... ... ... ... ... -33.4 -42.5        
ratios                                        
Total Debt GBP mil                       0 0 495 330 190        
Net Debt GBP mil                       -37.7 -22.1 486 238 -221        
Working Capital GBP mil                       286 177 250 ... ... ... ... ... ...
Capital Employed GBP mil                       692 766 1,262 ... ... ... ... ... ...
Net Debt/Equity %                       -10.1 -4.67 91.2 25.7 -20.7        
Current Ratio                       0.936 0.848 0.827 0.986 ... ... ... ... ...
Quick Ratio ... ...                   0.109 0.063 0.035 ... ... ... ... ... ...
cash flow Unit 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
cash flow                                        
Net Profit GBP mil                       65.4 71.7 34.7 143 140        
Depreciation GBP mil                       14.8 19.1 33.1 59.2 75.0        
Non-Cash Items GBP mil                       15.2 15.4 17.0 35.1 ... ... ... ... ...
Change in Working Capital GBP mil                       -13.3 -17.2 -61.3 115 ... ... ... ... ...
Total Cash From Operations GBP mil                       111 128 74.2 412 ... ... ... ... ...
                                           
Capital Expenditures GBP mil ... ... ...                 -178 -226 -196 -112 ... ... ... ... ...
Net Change in LT Investment GBP mil                       0 0 0 0 ... ... ... ... ...
Net Cash From Acquisitions GBP mil ... ... ...                 0 0 0 0 ... ... ... ... ...
Other Investing Activities GBP mil                       0.100 -0.100 0.100 -133 ... ... ... ... ...
Total Cash From Investing GBP mil                       -178 -226 -196 -245 ... ... ... ... ...
                                           
Dividends Paid GBP mil                       0 0 0 0 ... ... ... ... ...
Issuance Of Shares GBP mil                       1.95 1.25 0 239 ... ... ... ... ...
Issuance Of Debt GBP mil                       0 30.0 88.8 -146 ... ... ... ... ...
Other Financing Activities GBP mil                       0 -0.300 -2.30 -7.30 ... ... ... ... ...
Total Cash From Financing GBP mil                       1.95 31.0 86.5 86.4 ... ... ... ... ...
                                           
Effect of FX Rates GBP mil ... ... ...                 -0.150 -0.200 -0.200 0.250 ... ... ... ... ...
Net Change In Cash GBP mil                       -64.8 -66.6 -35.7 253 ... ... ... ... ...
ratios                                        
Days Sales Outstanding days                       2.51 2.78 2.68 ... ... ... ... ... ...
Days Sales Of Inventory days                       132 132 143 138 ... ... ... ... ...
Days Payable Outstanding days                       34.9 85.2 86.8 ... ... ... ... ... ...
Cash Conversion Cycle days                       99.5 49.9 58.8 ... ... ... ... ... ...
Cash Earnings GBP mil                       80.2 90.7 67.7 202 215        
Free Cash Flow GBP mil                       -66.6 -97.4 -122 166 ... ... ... ... ...
Capital Expenditures (As % of Sales) %                       8.70 9.04 6.83 3.25 ... ... ... ... ...
other ratios Unit 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
                                         
Employees       ...               4,386 4,755 3,824 ... ... ... ... ... ...
Cost Per Employee USD per month       ...               4,034 4,381 6,235 ... ... ... ... ... ...
Cost Per Employee (Local Currency) GBP per month       ...               3,132 3,346 4,831 ... ... ... ... ... ...
Women (As % of Workforce) % ... ... ... ... ... ... ... ... ... ... ... 64.0 ... ... ... ... ... ... ... ...
Operating Cost (As % of Sales) %                       46.0 47.3 46.4 41.2 ... ... ... ... ...
Research & Development (As % of Sales) %                       0 0 0 0 ... ... ... ... ...
Staff Cost (As % of Sales) %                       8.05 7.65 7.71 ... ... ... ... ... ...
Effective Tax Rate %                       19.6 19.5 24.9 20.9 15.0        
Total Revenue Growth (5-year average) % ... ... ... ... ...             27.9 24.6 23.3 23.4 21.3        
Total Revenue Growth (10-year average) % ... ... ... ... ... ... ... ... ... ...   44.6 38.2 31.9 30.3 26.1        
Customers mil ... ... ... ... ... ... ... ... ... ... ... ... ... 21.3 23.4 ... ... ... ... ...
valuation Unit 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
                                         
Market Capitalisation USD mil                       6,096 6,626 2,429 6,552 6,315        
Enterprise Value (EV) USD mil                       6,045 6,598 3,073 6,876 6,026        
Number Of Shares mil                       83.7 84.1 83.7 90.1 90.1        
Share Price GBP                       5,667 6,114 2,380 4,909 5,360        
EV/EBITDA                       37.4 33.3 17.2 16.4 12.3        
Price/Earnings (P/E)                       74.0 62.4 81.0 39.1 34.5        
Price/Cash Earnings (P/CE)                       59.2 56.7 29.4 21.9 22.5        
P/FCF                       -71.2 -52.8 -16.3 26.6 ... ... ... ... ...
Price/Book Value (P/BV)                       12.7 10.9 3.74 4.79 4.54        
Dividend Yield %                       0 0 0 0 ... ... ... ... ...
Free Cash Flow Yield %                       -1.41 -1.92 -6.48 3.40 ... ... ... ... ...
Earnings Per Share (EPS) GBP                       0.766 0.980 0.294 1.26 1.55        
Cash Earnings Per Share GBP                       0.957 1.08 0.809 2.24 2.39        
Free Cash Flow Per Share GBP                       -0.796 -1.16 -1.46 1.85 ... ... ... ... ...
Book Value Per Share GBP                       4.47 5.63 6.37 10.3 11.8        
Dividend Per Share GBP                       0 0 0 0 ... ... ... ... ...
EV/Sales                       2.29 2.02 0.828 1.49 1.10        
EV/EBIT                       57.6 54.3 43.6 26.5 15.5        
EV/Free Cash Flow                       -70.5 -51.8 -19.5 30.9 ... ... ... ... ...
EV/Capital Employed                       6.47 6.76 1.84 ... ... ... ... ... ...
Earnings Per Share Growth % ...                     161 27.9 -70.0 327 23.7        
Cash Earnings Per Share Growth % ...                     107 12.7 -25.0 177 6.52        
Book Value Per Share Growth % ...                     50.0 25.9 13.2 60.9 15.2        
Market Value per Customer USD ... ... ... ... ... ... ... ... ... ... ... ... ... 114 280 ... ... ... ... ...
Sales per Customer USD ... ... ... ... ... ... ... ... ... ... ... ... ... 174 198 ... ... ... ... ...
EBITDA per Customer USD ... ... ... ... ... ... ... ... ... ... ... ... ... 8.39 17.9 ... ... ... ... ...
Net Profit per Customer USD ... ... ... ... ... ... ... ... ... ... ... ... ... 2.10 8.16 ... ... ... ... ...
clients & arpu Unit 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
                                         
Customers mil ... ... ... ... ... ... ... ... ... ... ... ... ... 21.3 23.4 ... ... ... ... ...
Basket Size (USD) USD ... ... ... ... ... ... ... ... ... ... ... ... 91.7 81.4 63.5 ... ... ... ... ...
Order Frequency ... ... ... ... ... ... ... ... ... ... ... ... 2.60 2.40 2.20 ... ... ... ... ...
Repeat Order Rate % ... ... ... ... ... ... ... ... ... ...   87.0 81.0 79.0 76.0 ... ... ... ... ...
Site Visits mil ... ... ... ... ... ... ... ... ... ... ... ... 146 216 244 ... ... ... ... ...
Marketing Expenses GBP mil ... ... ... ... ... ... ... ... ... ...   33.7 41.3 53.2 60.6 ... ... ... ... ...
Marketing Expenses (As % of Sales) % ... ... ... ... ... ... ... ... ... ...   1.65 1.65 1.85 1.75 ... ... ... ... ...

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ASOS's ROCE fell 65.2% yoy to 3.42% in 2019

By Helgi Library - June 29, 2021

ASOS made a net profit of GBP 143 mil in 2020, up 312% compared to the previous year. Historically, between 2006 and 2020, the company's net profit reached a high of GBP 143 mil in 2020 and a low of GBP 1.71 mil in 2006. The result implies a return on equ...

ASOS's Share Price rose 106% yoy to GBP 4,909 in 2020

By Helgi Library - June 29, 2021

ASOS stock traded at GBP 4,909 per share at the end 2020 implying a market capitalization of USD 6,552 mil. Since the end of 2015, stock has appreciated by 64.0% implying an annual average growth of 10.4% In absolute terms, the value of the company rose ...

ASOS's P/FCF rose 263% yoy to 26.6 in 2020

By Helgi Library - June 29, 2021

ASOS stock traded at GBP 4,909 per share at the end 2020 translating into a market capitalization of USD 6,552 mil. Since the end of 2015, the stock has appreciated by 64% representing an annual average growth of 10.4%. At the end of 2020, the firm trade...

ASOS's Capital Expenditures rose 42.9% yoy to GBP 112 mil in 2020

By Helgi Library - June 29, 2021

ASOS invested a total of GBP 112 mil in 2020, down 42.9% compared to the previous year. Historically, between 2009 - 2020, the company's investments stood at a high of GBP 226 mil in 2018 and a low of GBP 8.26 mil in 2009. As a percen...

ASOS's Net Margin rose 243% yoy to 4.13% in 2020

By Helgi Library - June 29, 2021

ASOS made a net profit of GBP 143 mil with revenues of GBP 3,453 mil in 2020, up by 312% and up by 20.1%, respectively, compared to the previous year. This translates into a net margin of 4.13%. Historically, between 2006 and 2020, the firm’s net ...

ASOS's employees fell 19.6% yoy to 3,824 in 2019

By Helgi Library - June 29, 2021

ASOS employed 3,824 employees in 2019, down 19.6% compared to the previous year. Historically, between 2006 and 2019, the firm's workforce hit a high of 4,755 employees in 2018 and a low of 131 employees in 2006. Average personnel cost stood at USD 6...

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Finance

ASOS has been growing its sales by 11.7% a year on average in the last 5 years. EBITDA has grown on average by 13.2% a year during that time to total of GBP 581 mil in 2025, or 9.69% of sales. That’s compared to 8.95% average margin seen in last five years.

The company netted GBP 283 mil in 2025 implying ROE of 15.7% and ROCE of . Again, the average figures were 14.8% and %, respectively when looking at the previous 5 years.

ASOS’s net debt amounted to GBP -1,127 mil at the end of 2025, or -58.0% of equity. When compared to EBITDA, net debt was -1.94x, down when compared to average of -1.51x seen in the last 5 years.

Valuation

ASOS stock traded at GBP 5,360 per share at the end of 2025 resulting in a market capitalization of USD 6,315 mil. Over the previous five years, stock price grew by 9.19% or 1.77% a year on average. The closing price put stock at a 12-month trailing EV/EBITDA of 6.37x and price to earnings (PE) of 17.1x as of 2025.

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